VIDEO PRODUCTION

The organization: sideby is dedicated to connecting education professionals to accelerate innovation in teaching and learning, together. Their app provides paired conversations with targeted prompts along selected and responsive “learning pathways.” 

The change: sideby is a newly formed organization that has recently transitioned from a previous business. They need to tell compelling stories of use cases to bring new members into the community and to communicate their evolved brand.

The story: Foreword Motion produced video stories featuring sideby users who represent different use cases. The process involved strategic conversations with sideby leadership, screening and selecting footage from the app dashboard, and working with educator app users to co-create authentic stories of the app’s impact.

Katie was knowledgeable and knew how to get this project done. She could give suggestions, was always seeking feedback, and would incorporate feedback as she went. She could connect with educators, speak their language, and build their authentic voice into the work. This feels so connected to the process because it would have taken much longer to work with someone who didn't speak this language. Katie also adjusted in real time to a shift in our business/name. This was hugely helpful that she could flow with this shift. The videos felt like they captured authentic educator voice and the aspirational element of building a real educator community.

— Erica Crane, CEO, sideby